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Free browser-based tools for marketers and creators. Calculate campaign performance, understand every formula and make the next decision with confidence.
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Marketing calculators
Ad metrics calculatorCalculate CPM, CPC, CTR, CVR, CPA, ROAS and AOV from one campaign.Break-even ROAS calculatorFind the return your ads need to cover your product costs.UTM builderCreate consistent, correctly encoded campaign tracking URLs.Engagement rate calculatorCalculate social engagement by followers, reach, impressions or views.Social character counterCheck characters, words and platform limits before publishing.